Let's deconstruct the notion of "superfoods". What are the unwritten rules that determine whether something is or is not a superfood?
A superfood should be:
Expensive.
Should seem exotic.
Should come from somewhere far away. The more fossil fuel used to get it here, the better.
Even better if the faraway place seems really cool and glamorous.
Should be unfamiliar. Even better if you'll have to develop a taste for it.
It helps if it's something that you wouldn't ordinarily consider edible.
It should be something consumed in small amounts.
Should come in colorful packaging. Either the packaging should seem rustic, brown, organic and hand-made, or very high-tech with shiny mylar foil.
It helps if it's been extracted and/or concentrated, especially if an unfamiliar process was used. Doesn't matter if the process is an ancient one, or something very high-tech.
A superfood should not be:
Grown in your own country of residence.
Something that you can buy at the local Farmer's Market.
Anything familiar.
Anything your own ancestors ate.
It's OK if someone else's ancestors ate it, especially if they seem way cool.
Anything that seems ordinary.
A familiar vegetable or fruit. Something that you already know and like.
Something that you can afford to eat in quantity, such as dark green leafy vegetables.
Anything that you can buy in bulk, such as whole grains.
Something that you can prepare yourself, such as whole grains.
RawVeg.info